Content & Creative
Compliance-approved content that converts — from landing pages to video testimonials, with the approval trail attached.
Best for
Teams whose legal review is the bottleneck on every launch.
How we run it.
We start from the claims, not the concepts: everything that can honestly be said about the product is written down, cleared once, and turned into a phrase bank that copywriters, editors, and creators all work from. Ad creative is then produced at testing volume against that bank, so the output never outruns the review trail — each asset ships with its version, its reviewer, and its approval date attached. The judgement a generalist gets wrong is writing the strongest possible hook and then softening it in legal review, because the softened version usually loses the claim and the performance together; we write to the constraint from the first draft instead.
What’s included.
- 01Landing pages and funnel copy
- 02Short-form and testimonial video
- 03Ad creative at testing volume
- 04Medical-legal and compliance review workflow
Questions about Content & Creative.
- Can you use testimonial videos in ads for grey-area products like prop trading or forex?
- Testimonial video can run in grey-area categories when it is built around the person's experience of the process rather than the money they made. We brief and film to that line, capture consent and disclosure on the record, and keep the raw footage tied to the approved cut so any claim can be traced back later. Anything implying a typical result is cut before it reaches the edit.
- How do you produce ad creative at testing volume when medical-legal review holds up every launch?
- Creative volume survives medical-legal and compliance review when the review happens at template level rather than asset by asset. We get the structure, the claims, and the disclosure treatment approved once, then vary hooks, framing, and edits inside that approved shell. Reviewers look at the exceptions instead of every permutation, which is what stops review from being the bottleneck.
Rest of product & design.
All 16 services →Let's find out if we can move your number.
Thirty minutes, no deck. You describe the problem, we tell you whether we have solved something like it and roughly what it would take.
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