UI/UX Design
The flows people actually complete — signup, KYC, funding, first deposit — designed and prototyped before anyone writes the front end.
Best for
Anyone losing users between landing and the action that makes money.
How we run it.
We start on the flow that already exists, mapping every step from landing to the action that makes money against the drop-off data, so the redesign argues from evidence rather than taste. Nothing reaches the front end until the flow is prototyped and clicked through, because rebuilding a KYC or funding step in code costs far more than rebuilding it in a prototype. The judgement a generalist gets wrong is treating every point of friction as removable: verification steps, risk warnings, and responsible-gambling messaging are load-bearing in grey-area categories, so we design the flow around them instead of stripping them out and inviting a review of the account.
What’s included.
- 01Funnel and flow mapping against drop-off data
- 02Wireframes and clickable prototypes
- 03Design system and component library
- 04Usability testing and iteration
Questions about UI/UX Design.
- How do you improve signup and KYC completion rates without removing the compliance steps?
- KYC and verification steps can be redesigned without being removed, and abandonment tends to come from asking for documents at the wrong moment, in the wrong order, with no explanation of why. We map where users leave the flow, then rework sequencing, progress feedback, and document upload so the mandatory steps stay intact and stop reading as a dead end. Disclosures and verification remain exactly where the platform or the licence requires them.
- Should we design the UX before the site is built, or fix the funnel we already have?
- UI/UX work starts the same way whether the product exists yet or not: with a flow map of signup, verification, funding, and first deposit, drawn before any interface is designed. For an existing product that map is built against your own drop-off data; for a new one it is built against what the licence and the payment provider actually require. The deliverable in both cases is a clickable prototype and a component library the front-end team builds from, not a folder of static screens.
Rest of product & design.
All 16 services →Let's find out if we can move your number.
Thirty minutes, no deck. You describe the problem, we tell you whether we have solved something like it and roughly what it would take.
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