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03 · Advertising

Influencer Marketing

Trading educators, gaming streamers, and luxury lifestyle creators — strategic partnerships that drive authentic conversions.

Best for

Grey-area verticals where paid reach alone is capped.

How we run it.

We start with the creator's back catalogue rather than their follower count: which brands they have promoted before, whether any of them were unlicensed, and how they talk about returns or odds when nobody is briefing them. Creators whose audience sits outside the client's licence footprint get declined, and so does anyone whose usual register depends on income claims, because rewriting a creator's voice to survive compliance removes the reason the partnership converted in the first place. From there every brief is built so the disclosure sits in the creator's own words instead of a caption footer, the content is whitelisted so it can run as paid media from the brand's handle, and each creator is judged on cost per acquisition to the funded action rather than on views.

What’s included.

  • 01Creator sourcing, vetting, and rate negotiation
  • 02Compliance-reviewed briefs and disclosures
  • 03Whitelisting and paid usage rights
  • 04Per-creator CAC and attribution

Questions about Influencer Marketing.

How do you vet influencers for prop trading, forex, and iGaming brands?
Vetting begins with the creator's own posting history: the brands they have promoted, whether any of those were unlicensed, and how they phrase returns or odds when they are speaking unprompted rather than to a brief. We then check where their audience actually sits against the licence the client holds, because a creator whose following falls outside it turns a good campaign into a compliance exposure. Anyone whose reach depends on income claims is declined at that point rather than briefed around.
How do you track which influencer actually drove the signups?
Each creator is given their own tracked entry point, so signups and deposits resolve to that individual partnership instead of collapsing into a single blended influencer line in the report. Whitelisting sits alongside it, letting the creator's post run as paid media from the brand's account so the performance data lands in the same place as the rest of the media buy. Creators who deliver reach but no acquisitions are dropped at renewal rather than defended on impressions.

Let's find out if we can move your number.

Thirty minutes, no deck. You describe the problem, we tell you whether we have solved something like it and roughly what it would take.