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All work

Scaling challenge signups 340% without losing a single ad account

Client
Prop trading firm
Industry
Prop Trading
Year
2026
Services
Meta & Google Ads, Influencer Marketing, Strategy Consulting
340%
increase in challenge signups

The challenge

A funded-trader firm had been through four ad accounts in a year. We rebuilt the funnel to pass review the first time, then scaled it to a 340% signup increase with every account still live.

Prop trading sits in the worst possible position for paid social: the product looks like a financial promise, the audience looks like a gambling audience, and the platforms enforce both readings automatically. The firm had lost four ad accounts in twelve months, each time mid-scale, each time losing the learning phase along with the account. Nobody internally could say which specific claim had triggered which ban.

What we did

  1. 01

    Audited what actually got them banned

    We pulled every rejected asset and mapped the language against platform policy line by line. Three recurring phrasings accounted for most of the enforcement — none of which the firm had realised were the trigger.

  2. 02

    Rewrote the funnel to pass on first review

    Landing pages, ad copy, and creator briefs were rebuilt around the evaluation product rather than the payout. Approval rate on first submission went from roughly half to consistently above ninety percent.

  3. 03

    Spread the risk across channels

    Trading educators and an owned community were brought in so the firm was never one enforcement action away from zero traffic. Paid became the largest channel rather than the only one.

Results

Monthly challenge signups
340%
increase in challenge signups
12 months
340%
Challenge signups
100%
Ad accounts kept live
0
Enforcement actions
90%+
First-review approval
SocialBandhu scaled our challenge signups by 340% while keeping every single ad account alive. No other agency understood our compliance needs like they do.
MT CEO, Prop Trading Firm

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